Copy Platform

WHY ARE WE SELLING? 

To inspire compassion, to shock the world or to inform them. 

WHAT ARE WE SELLING?

The awareness of the World Wildlife Fund and their determination to protect and fight for Rhinos.  So selling the WWF brand against rhino poaching. 

WHO ARE WE TALKING TO?

The youth aged between 16 and 25 who are most likely to be persuaded. The aim is to change their minds in order for them to have influence over their parents. They are of a high income group with the means to disposable income. They are changing with trends and leaving behind old cultural traditions. The main countries this is directed at are Korea, China South east Asia and Taiwan. 

IN WHAT MARKET?

WWF are in comparison to PETA and other animal right activists.    

About WWF

For more than 45 years, WWF has been protecting the future of nature. The world’s leading conservation organization, WWF works in 100 countries and is supported by 1.2 million members in the United States and close to 5 million globally. WWF's unique way of working combines global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature.

Mission

WWF's mission is the conservation of nature. Using the best available scientific knowledge and advancing that knowledge where we can, we work to preserve the diversity and abundance of life on Earth and the health of ecological systems by

• protecting natural areas and wild populations of plants and animals, including endangered species;
• promoting sustainable approaches to the use of renewable natural resources; and
• promoting more efficient use of resources and energy and the maximum reduction of pollution. 

We are committed to reversing the degradation of our planet's natural environment and to building a future in which human needs are met in harmony with nature. We recognize the critical relevance of human numbers, poverty and consumption patterns to meeting these goals.

Goal
By 2020 WWF will conserve 19 of the world's most important natural places and significantly change global markets to protect the future of nature.

Vision

We seek to save a planet, a world of life. Reconciling the needs of human beings and the needs of others that share the Earth, we seek to practice conservation that is humane in the broadest sense. We seek to instill in people everywhere a discriminating, yet unabashed, reverence for nature and to balance that reverence with a profound belief in human possibilities. From the smallest community to the largest multinational organization, we seek to inspire others who can advance the cause of conservation.

We seek to be the voice for those creatures who have no voice. We speak for their future. We seek to apply the wealth of our talents, knowledge, and passion to making the world wealthier in life, in spirit, and in living wonder of nature.